With the massive change and upheaval in the industry that shows no sign of ever abating, understanding the importance of story is more important than ever. Not that everything needs to be wrapped neatly in storytelling, but knowing what makes a great story can be useful as everyone navigates these new waters.

To that end, The Drum saw a unique opportunity to be a conduit between the two with “What’s The Story?”, a new video series around the art and craft of storytelling.

Source: ‘What’s the Story?’ series to focus on storytelling craft | The Drum