The has definitively moved from mainstream influencers to local/topical influencers on social networks and those embedded in mainstream media — so a Tom Friedman and a “Milo” can reach similar sized audiences with markedly different narratives that put the world in very positive or negative lights.

In fact, 60% of Facebook users say they view at least one branded video a day, according to Animoto. More notable, 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month.

Source: Brand Videos On Facebook Helpful In Purchase Decisions 06/06/2017