An exploration of a potential Boomer narrative. Keep reading past the first article for a Gen-Z analysis.

As they age, Boomers are more resistant to absolutism. Hyperbole or strongly worded and delivered claims about a product’s features and benefits usually work better with younger, more literal-minded customers. The young mind tends to see reality in definitive states or conditions: something either is, or it is not. However, Boomers tend to have a greater appreciation for the finer definition that nuance and subtlety give a matter. This predisposition means that marketing communications intended for them should reflect a conditional tone. Say less and let the customer interpret your communications based on their internal needs and related perception of your message.

Source: Know Your Customer 08/07/2017