This week, for example, is proving to be a risky time for brands to use Twitter to share a silly meme, playfully “clap back” at a customer or riff on a made-up holiday. The platform has been filled with outrage and terrible news since white nationalists and supremacists clashed violently last Saturday with opponents in Charlottesville, Virginia, and President Donald Trump blamed “many sides.”

Source: Not Even Twitter Knows When Brands Should Stop Tweeting | Digital – AdAge