Pokemon Go’s Outdoor Ads Celebrate Its Top User Cities on First Anniversary – Print (video) – Creativity Online

AR apps can extend to new channels, such as out-of-home advertising that triggers AR experience. Think multi-channel. Think telling your story in fragments in one medium that start engagement in another.

Some of the billboards have also been activated as “Pok├ęStops” in the game, where people can catch Pokemon.

Source: Pokemon Go’s Outdoor Ads Celebrate Its Top User Cities on First Anniversary – Print (video) – Creativity Online

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