DIY storytelling for small business. Everyone can get into the storytelling marketing. The challenge is telling the story well, being consistent with the business’ customer experience, and listening carefully to how the audience responds. Stories will be continuously delivered in the narrative era, like software on the cloud is today.
Adobe is adding a new paid feature to help small businesses create branded media content. The feature, called Branded Stories, lets you make graphics, web pages, and video stories. You can set one consistent template or theme to be present across every piece of media. Adobe lets you easily lets you change a font or color throughout all of your creations and templates at once, while notifying you of how many places are being changed. Adobe Spark only offers a small selection of fonts, like Calluna, Raleway, and the very Pinterest-friendly Wanderlust Shine. It also offers font suggestions to pair your selected typeface with another that Adobe thinks is aesthetically complementary.