The diversity outreach by AirBnB is important, but the hidden element of this is the local and regional element to AirBnB marketing. One agency isn’t the solution.

The company announced earlier this week that it will use the Cannes Lions advertising festival—the annual event where many of the world’s top creative and marketing professionals descend on the French Riviera to celebrate creativity in advertising—to woo new types of executives.

Source: Airbnb CMO Says Marketing Industry Can’t Wait Any Longer to Diversify Workforce – WSJ