The Content Standard offers thoughtful advice about combining analytics and storytelling to acheive business goals that are not typically considered when investing in a content strategy. The migration from simply having digital tools in place to effectively changing business results with narrative engagement involves many steps.
Saassy Software may be a made up-brand, but it’s representative of the tunnel vision that many businesses can fall into with a narrowly defined sales funnel. By tying your content marketing metrics directly to business-level goals, you can sometimes hone your content strategy to a point where it misses out on broader ROI and opportunities for iteration. Proper storytelling while implementing analytics can help fix this.