Effective and inclusive Millennial advertising adds to the customer’s brand by extending their values into product and service purchases.

Basically, a brand has to improve a millennials own brand, whether it’s making them appear to be socially responsible (think TOMS or Warby Parker), stylish-looking or even help them be funny, if they can share brand content with their networks.

Source: Apple and Nike Top the List of Millennials Favorite Brands | CMO Strategy – AdAge