Consumers Still Confused About Messages In Online Advertising 06/06/2017

Honest messaging doesn’t hide what it is. Having clear goals based on values shared with your customers or constituents eliminates the need to hide advertising in other forms of messaging.

Surprisingly, only 52% view recommended results on search engines as advertising, 61% view messages from brands in printed media forms, and 62% view messages from brands in news and articles online as advertising.

Source: Consumers Still Confused About Messages In Online Advertising 06/06/2017

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