eMarketer Updates US Time Spent with Media Figures – eMarketer

As storytellers, we should be thinking in terms of using mobile video and experience to move the engagement to the big screen. “TV” and ‘digital video” are converging, and I think the distinction has become misleading.

Average Time Spent per Day with Major Media by US Adults, 2017 (hrs:mins)

The amount of attention that an individual can provide to media has its limits, though, and growth is slowing. Time spent with mobile nonvoice will rise by 12 minutes in 2017, and will be offset by declines in time spent with desktops/laptops, print, radio and—most of all—TV. Despite this, TV will remain the most time-consuming traditional medium for US adults. The format will account for 3 hours, 58 minutes of daily time this year; however, that’s down 7 minutes from 2016. It’s also lower than eMarketer’s

Source: eMarketer Updates US Time Spent with Media Figures – eMarketer

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