“Midlennials,” to coin more descriptive name than “iGen,” grew up fully digital instead of in transition from analog to digital experience. It may have broken expectations and norms, blending with the Great Recession, to cast a new narrative for the midlennial.
[T]heirs is a generation shaped by the smartphone and by the concomitant rise of social media. I call them iGen. Born between 1995 and 2012, members of this generation are growing up with smartphones, have an Instagram account before they start high school, and do not remember a time before the internet. The Millennials grew up with the web as well, but it wasn’t ever-present in their lives, at hand at all times, day and night. iGen’s oldest members were early adolescents when the iPhone was introduced, in 2007, and high-school students when the iPad entered the scene, in 2010.