A sign that the signal-to-noise ratios in media are declining. Merely finding something to watch in the scroll-and-click/tap user interface is a burden that reduces actual engagement. Note, too, that the article mentions that by 2020 “only one in 10 consumers will be stuck watching TV only on a traditional screen.” Other data released today reaffirms this projection. This doesn’t mean people will watch only on the mobile screen. When they want to share an experience, a net-connected big screen is more useful and, though the data isn’t here to prove it, may be the actual destination for sports and entertainment consumption.
Mobile searching may lead to big-screen binge watching.
The total average time viewers spend searching for content increased by 13% to 51 minutes per day over the past year, the 2017 Ericsson ConsumerLab Media Report found. Read more at: https://inews.co.uk/essentials/overwhelmed-viewers-spend-51-minutes-per-day-searching-shows-watch/