Pokemon Go’s Outdoor Ads Celebrate Its Top User Cities on First Anniversary – Print (video) – Creativity Online

AR apps can extend to new channels, such as out-of-home advertising that triggers AR experience. Think multi-channel. Think telling your story in fragments in one medium that start engagement in another.

Some of the billboards have also been activated as “PokéStops” in the game, where people can catch Pokemon.

Source: Pokemon Go’s Outdoor Ads Celebrate Its Top User Cities on First Anniversary – Print (video) – Creativity Online

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