This article hearkens back to a time of “fear and hate” that define successful products while portraying this as the dominant model going forward. Yes, some uncompromising leaders have had success, but most leaders develop coalitions rather than treat everyone in their company and marketplace as herds to be terrified.
Finally, hate, once the emotion to avoid at all costs, is now a bonafide form of engagement. In an environment where most people are too busy to care, hate means you are at least connecting on a deep enough level to inspire a response.
Source: Star quality is part of today’s business leadership style