Streaming Tech Reaches Third Of Universe, Eroding ‘Traditional TV’ Viewing – MediaPost

Here is an alternative way to think about the evolution of media, which is purported to be “mobile-first.” The home streaming data below suggests that video is headed back to the television. As broadband makes high-quality video in the home feasible for all, the mobile platform becomes a discovery and ad hoc viewing device and shared experiences migrate to the television. TV supports long-form storytelling that makes many of the emerging commenplaces of mobile, including the advertising model and short programs as a religious issue (“Never make a video longer than __ minutes, ever.”) short-lived rules of success.

The study estimates that enabled smart TVs have penetrated 32% households, while streaming devices — such as Roku, Google Chromecast, Apple TV and Amazon Fire — are now in 27%.

Source: Streaming Tech Reaches Third Of Universe, Eroding ‘Traditional TV’ Viewing 11/07/2017

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