Analysts Downgrade Entire Ad Sector, Cite Media Fragmentation — MediaPost

“Between slowing underlying business growth for core clients, zero-based budgeting at many of them, more aggressive applications of procurement-based processes, the ongoing impact on fees from transparency-related issues, like-for-like fee compression, threats of wider-scale in-housing of programmatic buying, slowing shifts of spending into digital media among the clients agencies service and competitive threats from IT services firms (i.e. “the consultants”), there’s not a lot of good news to point to for

Source: Analysts Downgrade Entire Ad Sector, Cite Media Fragmentation 07/11/2017

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