Winning Content Strategies Focus On The Long Game — CMO by Adobe

The most successful brands are those that recognise that effective content strategies require greater insight and planning, and that they always need to be rooted in the brand’s core promise. For service brands, it is also crucial to have a consistent storyline that is bound with the brand strategy and emphasises a differentiated customer experience. Developing a content strategy that builds a narrative over time is critical to success.

Source: Winning Content Strategies Focus On The Long Game

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